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Packaging makes a difference
According to the American Pet Product Manufacturers Association (APPMA), the top two ways that pet owners find new products for their furry companions are browsing store shelves and watching television advertisements. What does this mean to companies wishing to make an impact in the ever growing pet market? Novel product and packaging development is the key to not only attracting new consumers, but also plays an important role in continued brand loyalty. Find more on this in Petfood Industry.
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